Template · Call script
Customer support script that resolves tier-1 without hold music
Handle order status, returns eligibility, and FAQ answers — escalate complex cases to humans with full context. Disclosure, opt-out, and no unauthorized refunds.
- Tier-1 triage
- Order lookup
- Escalation
- 24/7 coverage
73%
Tier-1 containment in ecommerce pilots
−45%
Average hold time vs queue-only IVR
16
Script turns with escalation branch
24/7
Support coverage without night shift
Problem
Why teams need a structured script
Support queues spike after sales events. Tier-1 questions — where is my order, how do I return — clog lines while complex cases wait.
Today
What goes wrong without a script
- 1Customer waits in IVR loop — presses 0 repeatedly.
- 2Agent asks for order ID already provided in app.
- 3Inconsistent answers on return policy.
- 4No recording disclosure on some outsourced desks.
- 5Escalations lose context — customer repeats story.
With SvaraCall
How SvaraCall runs this script
- 1Agent greets with brand, disclosure, and order ID prompt.
- 2Lookup order status via API integration.
- 3Answer FAQ from knowledge base — grounded, not guessed.
- 4Escalate refunds and disputes to human with transcript.
- 5Offer opt-out for satisfaction survey callbacks.
Script advantages on AI voice
Faster tier-1
Order status and return eligibility answered in under two minutes.
Grounded answers
Knowledge-base RAG reduces hallucinated policy answers.
Clean escalation
Human gets transcript and disposition — no repeat story.
After-hours coverage
24/7 tier-1 without Bangalore night shift.
Operational outcomes
- Tier-1 containment rate
- 73%
Tier-1 containment rate
- Hold time reduction
- −45%
Hold time reduction
- Cost per contained support call
- ₹12
Cost per contained support call
Disposition codes
| Code | Meaning | Next action |
|---|---|---|
| RESOLVED | Issue resolved tier-1 | Close ticket; optional CSAT SMS |
| RETURN | Return initiated | Send return link; log RMA |
| ESC | Escalated to human | Warm transfer with transcript |
| FOLLOW | Needs callback | Schedule human callback window |
| OPT_OUT | No survey calls | Suppress satisfaction callbacks |
Full support script (English)
Agent: Hello, thank you for calling BrandCo support — I'm Ananya, an AI assistant. This call may be recorded for quality. How can I help you today? Customer: Where is my order? Number 78432. Agent: One moment — order 78432 shipped yesterday via Delhivery, expected delivery tomorrow by 6 PM. Customer: I want to return one item. Agent: That item is eligible for return within 7 days of delivery. I'll send a return link by SMS — or I can transfer you to an agent for instant refund approval. Customer: SMS link is fine. Agent: Sent. Anything else I can help with? Customer: No, that's all. Agent: If you'd prefer not to receive post-call satisfaction surveys, tell me now and we'll skip them. Customer: Skip surveys, thanks. Agent: Done. Thank you for calling BrandCo — have a great day.
Deploy in four steps
Step 1
Connect order API
Shopify, WooCommerce, or custom OMS lookup.
Step 2
Load knowledge base
Return policy, shipping SLAs, and warranty terms.
Step 3
Define escalation rules
Refund > ₹5000, legal threat, or angry sentiment → human.
Step 4
Pilot peak week
Run during sale event and measure CSAT delta.
Related resources
Customer Support Script FAQs
- Can the AI issue refunds?
- No — it explains eligibility and escalates approved refund requests to human agents with order context.
- TRAI compliance for support callbacks?
- Service transactional templates for existing customers. Survey callbacks need separate consent.
- Medical or legal advice?
- Never — escalate health, legal, or safety issues to qualified staff immediately.
- Recording disclosure?
- Required at call start per script — recordings attach to ticket.
- Opt-out from survey calls?
- Honored immediately; transactional order updates may continue per policy.
Resolve tier-1 with AI support scripts
Connect your order API and run this support script through a peak week — measure containment vs queue baseline.
Hear it call.
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