Use case · Voice of customer

Surveys people actually complete

Email NPS gets 4% response. SvaraCall AI runs 90-second conversational feedback calls — captures score, reason, and permission to follow up — logged to your dashboard automatically.

Pilot voice surveysAll use cases
  • NPS / CSAT
  • Detractor alert
  • Verbatim capture
  • CRM score sync

34%

Survey completion on connected calls vs 4% email

90 sec

Median survey call duration

89%

Scores synced to CRM without manual entry

2.1×

Detractor recovery when called within 24 hours

Problem

Feedback channels are broken

Indian businesses send post-purchase emails that die in promotions tabs. SMS links feel spammy. You lack verbatims from vernacular customers who won't type long feedback — so product and ops fly blind on tier-2 markets.

Today

Why surveys fail

  1. 1Email survey sent — 4% open, 1% complete.
  2. 2SMS link flagged as spam — zero responses from Android users.
  3. 3Phone surveys manual — 20 calls/day max, inconsistent script.
  4. 4Detractors never contacted — churn happens silently.
  5. 5No Telugu/Hindi verbatim — English-only text feedback skews insights.

With SvaraCall

Voice survey workflow

  1. 1Trigger T+2 after purchase, service, or support ticket close.
  2. 2Agent asks scaled question (0–10 NPS or 1–5 CSAT) conversationally.
  3. 3Captures open-ended reason in customer's language.
  4. 4Detractor (0–6) flags for human callback within 24 hours.
  5. 5Score and transcript push to CRM, Zendesk, or analytics warehouse.

Feedback advantages

  • Higher completion

    Voice beats email — customers answer when asked politely on phone.

  • Rich verbatims

    Open-ended reasons captured in Telugu and Hindi — not lost in translation.

  • Detractor rescue

    Auto-alert human team before bad review goes public.

  • Zero manual entry

    Scores land in CRM — no spreadsheet copy-paste.

Survey program ROI

Response volume vs email-only program
8×

Response volume vs email-only program

NPS recovery on detractors contacted within 24h
+14 pts

NPS recovery on detractors contacted within 24h

Cost per completed survey vs ₹35 manual phone survey
₹8

Cost per completed survey vs ₹35 manual phone survey

NPS survey (English)

Agent: Hi Priya, quick feedback on your SvaraMart delivery — 30 seconds. How likely are you to recommend us, 0 to 10?
Customer: I'd say 8.
Agent: What would make it a 10?
Customer: Faster delivery to my area.
Agent: Noted — thank you. Have a great day!

Survey deployment

  1. Step 1

    Define trigger

    Post-purchase, post-service, or quarterly relationship NPS.

  2. Step 2

    Script design

    Keep under 2 minutes — scale question plus one open follow-up.

  3. Step 3

    Detractor SLA

    Human callback queue for scores 0–6 within 24 hours.

  4. Step 4

    Analytics sync

    Push to Mixpanel, Looker, or CRM custom fields.

Feedback ecosystem

Survey & feedback FAQs

NPS or CSAT — which works better on voice?
NPS for relationship surveys; CSAT for single-interaction feedback — both supported.
Will customers find survey calls annoying?
Post-service timing and 90-second scripts keep complaint rates under 2% in pilots.
Can we survey in Telugu?
Telugu, Hindi, English — open-ended responses transcribed and translated for analytics.
GDPR/DPDP for feedback data?
Consent captured on call; data retained per your policy; hosted in India.
Integration with Qualtrics or Typeform?
Webhook export to existing survey tools or direct CRM field update.

Hear customers in their own language

Run post-purchase voice NPS on 500 orders — compare completion to your email baseline.

Book a pilotAll use cases

Hear it call.

We'll place a live SvaraCall to your own phone, in Telugu, Hindi, or English.

Book a pilot

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