Use case · Revenue
Qualify leads on the phone before reps dial
Stop burning senior sales time on tyre-kickers. AI voice agents run your BANT-style checklist in Telugu, Hindi, or English — then route scored leads with full context.
- BANT scoring
- Fit filters
- Disqualify politely
- CRM fields
64%
Of raw leads disqualified in typical B2B lists
12 min
Average human time saved per unqualified lead
91%
Field completion rate on connected qualification calls
2.4×
Rep productivity when only hot leads surface
Problem
Unqualified leads drain your pipeline
Sales reps in India often spend half their day on leads who lack budget, wrong geography, or no decision authority. Manual qualification is inconsistent — every telecaller asks different questions and CRM data stays incomplete.
Today
Manual qualification gaps
- 1Rep opens CRM — half the fields are blank or copied from the form.
- 2Telecaller improvises questions; scoring varies by person and shift.
- 3Senior AE joins discovery calls that should never have been booked.
- 4Disqualified leads get ghosted instead of nurtured properly.
- 5No recording — disputes over what the lead actually said.
With SvaraCall
Structured AI qualification
- 1Load qualification rubric: budget band, timeline, authority, need, geography.
- 2Agent calls list with DLT-approved script and disclosure.
- 3Captures answers in structured CRM fields — no manual re-entry.
- 4Applies score threshold: hot → book/rep, warm → nurture, cold → close lost.
- 5Escalates edge cases to human when answers conflict or sentiment spikes.
Pipeline quality gains
Consistent scoring
Same questions, same weights — every lead judged by one rubric.
Rep time reclaimed
AEs only talk to leads that pass your minimum score.
Polite disqualification
Agents thank and exit gracefully — brand stays intact.
Rich CRM records
Transcripts backfill fields your web forms never capture.
Qualification ROI (pilot benchmarks)
- Discovery calls that end in 'not a fit'
- −41%
Discovery calls that end in 'not a fit'
- Close rate on rep-handled qualified leads
- +31%
Close rate on rep-handled qualified leads
- Monthly AE hours recovered at 800-lead/month scale
- ₹2.1L
Monthly AE hours recovered at 800-lead/month scale
- Typical pilot to first scored pipeline report
- 48 hr
Typical pilot to first scored pipeline report
Sample qualification scorecard
| Criterion | Weight | Pass threshold |
|---|---|---|
| Budget match | 30% | Within product tier band |
| Timeline | 25% | Decision within 90 days |
| Authority | 20% | Decision-maker or influencer |
| Geography | 15% | Serviceable pin code |
| Need confirmed | 10% | Stated pain or use case |
Qualification excerpt (Telugu–English)
Agent: Namaskaram, nenu Meera — meeru maa coaching demo ki register ayyaru. Meeku NEET preparation aa leka EAMCET aa? Customer: NEET, 2027 exam target. Agent: Bagundi. Monthly budget entha range lo consider chestunnaru? Customer: Ten to fifteen thousand max. Agent: Perfect fit — nenu mee counsellor ki slot book chestanu. Repu 4 PM convenient aa?
Qualification rollout
Step 1
Define rubric
Document must-have vs nice-to-have criteria with score weights.
Step 2
Map CRM fields
Align agent questions to Salesforce/Zoho custom fields.
Step 3
Set thresholds
Configure hot/warm/cold routing and nurture triggers.
Step 4
Review & tune
Weekly script edits from drop-off points in transcripts.
Lead qualification FAQs
- Can I use my existing BANT or MEDDIC framework?
- Yes. Questions and scoring weights are fully configurable per campaign.
- What happens to leads that fail qualification?
- They are tagged, optionally added to nurture, and never routed to senior reps.
- Can the agent book a meeting if the lead qualifies?
- Calendar integration books slots directly or hands off to a rep with pre-filled notes.
- How do you handle gatekeepers or wrong numbers?
- Wrong-party and gatekeeper flows update CRM status and suppress bad numbers.
- Is outbound qualification TRAI-compliant?
- Only consented contacts are dialed on DLT-registered templates with opt-out on every call.
- Can qualification run in Telugu?
- Telugu, Hindi, and English are live — agents code-switch when callers mix languages.
Give reps only qualified conversations
Pilot 500 leads with your rubric — see how many hours your AEs get back in the first month.
Hear it call.
We'll place a live SvaraCall to your own phone, in Telugu, Hindi, or English.
Book a pilotGet a demo call